Cardboard Kids are two-feet tall cardboard figures shaped like children. The cutouts are decorated, named and then displayed. Approximately 20,000 cardboard cutouts were distributed to participating agencies and organizations. These included schools, social service agencies, local businesses and individuals.
The San Antonio Outreach office decorated a cardboard kid named “Lily,” and displayed her outside their office. A challenge was issued to the San Antonio community to bring this campaign to social media. If you spotted a Cardboard Kid, you were asked to take a picture and post to Twitter, Facebook or Instagram using #cardboardkidsSA.
“Our cardboard kid not only served as a message about child abuse and neglect, but also broadcasts that there are agencies and programs to help this population,” said Jessica Butter, San Antonio outreach director. “I feel Methodist Children’s Home offers unique services to families that otherwise may not receive the help and hope that they need.”